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Product Design
Product Design
Packaging
Date
June 2022
Product Launch
Product Launch
Scenario: Retail food
Constellation Brands New Zealand is the nation’s leading exporter of New Zealand wines with world-renowned brands like Kim Crawford, Nobilo, Drylands and Vino.
New alcohol legislation, including the reduction in breath alcohol limits for drivers, has impacted on local sales. Constellation Brands want to re-energise their market by producing a range of complementary food products in conjunction with other well known NZ brands. The foods will be paired with wines already in their brand’s range.
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